Sioux Falls Audience Demographics

Sioux Falls Audience Demographics & Advertising Fit

A multi-channel attention engine built for local reach, trust, and conversion. All audience metrics below are presented as a Sioux Falls-based audience for advertiser clarity.

12-Month Snapshot (Network Total)
1.35M Annual Views · ~3,712 Avg Daily Views
Built for local advertisers who want repeat exposure + measurable actions.

Audience Snapshot

Facebook + Instagram skew women-heavy (household decision-makers). YouTube skews male-heavy (business + decision-makers). Combined, this network reaches both sides of local buying behavior.

Instagram + Facebook: Gender
~66% Women / ~34% Men
WomenMen
YouTube: Gender
78% Men / 22% Women
MenWomen
Core Age Ranges
IG + FB: 25–64 YouTube: 25–44 (59%) Decision-makers Local buying power

YouTube Age Breakdown

YouTube is heavily concentrated in the 25–44 range (59%). This makes it ideal for business, high-ticket services, and decision-maker advertising.

25–3433.5%
35–4425.5%
45–5413.0%
55–649.4%
18–249.1%
65+8.3%
Device Type (Watch Time)
Mobile 56.8% TV 20.4% Computer 17.8% Tablet 5.1%

Channel-by-Channel Advertising Fit

These are the metrics paid advertisers care about most: audience profile, scale, and buying behavior. All numbers reflect a 12-month snapshot at current trajectory.

Facebook

Scale + Click Behavior
Gender: 65.9% Women / 34.1% Men
Core Ages: 35–64 (highest buying power)
12-Month Snapshot
Annual Views1,100,000
Avg Daily Views~3,014/day
Annual Link Clicks17,400
Annual Visits24,500
Best Industries
Home Services Healthcare Real Estate Legal Insurance Senior Living

Instagram

Trust + Lifestyle
Gender: 66.8% Women / 33.2% Men
Core Ages: 25–54 (family + lifestyle decision-makers)
12-Month Snapshot
Annual Views133,800
Avg Daily Views~367/day
Annual Reach52,400
Annual Interactions3,100
Best Industries
Beauty + Wellness Restaurants Events Retail Family Services Nonprofits

YouTube Shorts

Discovery + New Audiences
Gender: 78% Men / 22% Women
Core Ages: 25–44 (59% of viewers)
12-Month Snapshot
Annual Views121,200
Avg Daily Views~332/day
Engaged Views53,700
Discovery93.2% Shorts Feed
New Viewers90.9% Not Subscribed
Best Industries
B2B Services Automotive High-ticket Offers Fitness + Recovery Education Tech
Ready to reach Sioux Falls audiences?

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