Three weeks into using something I never thought I'd try, someone complimented my skin over lunch. They had no idea I was coming here to do this story.

I'll be honest — I've never been a skincare guy. Never had a routine. Never thought twice about it. But you get a little older, you smile with your eyes, and those lines start to show. So when Melissa started working on this "side hustle" making handcrafted tallow skincare, I figured I'd be a good sport. After all, she's the woman I've spent the last eight years of my life with. Nothing to lose but some dead skin cells.

That lunch compliment? The person had no idea about Lone Tree Tallow. No idea I was filming an episode that week. Now they're a regular — joining a groundswell of people across the country singing praises online about what Melissa has built.